Karla Consults
Color and material consulting, with six services priced on the page and booking one click from anywhere.
Summary
Overview
Karla Consults gives color and material advice to homeowners around Washington, DC. Karla is from Guatemala and has worked in color for fifteen years. The brand had to carry both. It also had to stay out of the way of the palettes she picks.
Challenge
Color consulting is a service most people do not know they need. The site had to show what it is, what it costs, and how to book, inside about a screen.
Process
Reading the questions clients ask before they book.
A serif lockup, a Kc monogram, and two colors.
Six services, each priced on its own card, each ending on the same button.
A Spanish line in the bar for Guatemala, and English on every page under it.
The Brand, Restrained on Purpose
A brand about color has to be careful with color. The identity uses a quiet base so the palettes Karla creates for clients stay the focus in every portfolio image and social post.
Its guide names two colors and stops there. One dark green, one sand. Alongside the lockup there is a Kc logomark, for the places the full name will not fit. On a consulting practice that means most of them. A favicon, a profile picture, a stamp on a sample board.
The Business Cards
A card and a website are the two places a consultant is judged before any of the work is seen, and the cards carry the same restraint as the site.
The lockup sits alone on the green. The ask sits alone on the sand. A QR code stands in for the web address, which would otherwise run to a second line and say nothing the card has not already said.
The Homepage
The first job of the site was to answer the question a visitor arrives with. What does a color consultant do, and is it for me. The homepage answers it with one finished room at full width, four words set across it, and the discovery call under those.
Every Service, Priced on the Page
The services page answers the rest. Six consultations, each listing what it covers, what it costs, and how long the write-up takes.
Putting the price there is the point. A homeowner can tell in one screen whether this is for them, and nobody has to book a call to find out.
Each card ends on the same button, so booking stays one click away from any page on the site.
The Projects Page
The practice already ran on referrals. I kept that working and gave it somewhere to point: eight finished rooms, each on a page of its own, so a referral goes to one room rather than to a homepage.
